Azlan offers top virualization solutions to cover the No. 1 IT topics and market requirements. Azlan's virtualization solutions open new, fast growing markets for our partners, deliver competitive advantage, accelerate success, and finally increase profit. 

All well-known vendors sell their products and solutions by Azlan. Azlan is the leading distributor for one-stop-shopping.

Due to Azlan's complete software and hardware portfolio of the leading vendors of the world, it is possible to create an individual virtualization concept for all kind of customer requirements.

For our partners it is an excellent chance to take a leading position in the giant virtualization market.

Though Virtualization is often viewed purely as the separation of the operating system from the hardware in the server, by the use of a Hypervisor abstraction layer, enabling multiple operating systems to run on a single server, the reality is very different.

Ruediger Gunther, Director Midrange EMEA at Azlan explains, “Virtualization occurs in most of the layers of the technology stack from the server hardware right through to the desktop and applications.”

“Virtual servers let you host multiple operating systems and multiple applications locally and in remote locations, freeing you from physical and geographical limitations. In addition to energy savings and lower capital expenses due to more efficient use of your hardware resources, you get higher availability of resources, better desktop management, increased security, and improved disaster recovery processes when you build a virtual infrastructure.“

“End-customers today want get more out of Virtualization than just consolidation of their servers. They are looking for solutions with more advanced functions like application mobility, disaster recovery, and load balancing.“

“Putting together these real world Virtualization solutions therefore demands more than just a good Hypervisor. It requires a whole host of compatible products and services to ensure that the client gets the most appropriate solution for their requirements.”

At the heart of the Virtualisation solutions that Azlan is supporting through its channel partners are products from some of the industry’s major manufacturers.

Ruediger explains why, “Azlan has chosen carefully in assembling a suite of products from manufacturers who understand the whole Virtualization piece.”

“At the heart of our offerings are Virtualization specialists VMware, Virtualiron, Vizioncore, Datacore and Bladespin. With these vendor’s products our channel partners are able to provide the ultimate in scalable virtual architectures to deploy real business applications.”

“To then assist partners with the complete solution we have brought together specialist server, storage and network vendors like HP, IBM, Oracle and Cisco, whose products have been re-engineered to fully support a Virtualised infrastructure.”

This assembling of ‘best of breed’ products forms the basis on which the channel can build Virtualized solutions, but, as Ruediger explains, there is a lot more to delivering solutions than just good products, “Solution selling is not just about the software and hardware. The most important element is the services that our channel partners wrap around our products to ensure they are specified correctly, configured and implemented accurately and managed pro actively.”

“A Virtualization solution is not a bundle of products. Unless the solution addresses a real need of the client and is configured to work within their business environment to deliver optimum performance it is just a collection of boxes.”

It is Azlan’s focus on what a Virtualisation solution is really about and what the channel needs to deliver them that sets it apart in this new opportunity area.

“A reseller cannot sell Virtualization as a product. It doesn’t exist,” states Ruediger Gunther.

“Virtualization is a project business. It is a journey that the client embarks on and the channel partner has to be with them all the way. Unless the reseller moves to a solution provider model and embraces all the skills to deliver the solutions they will never be successful in Virtualisation.”

“However as Azlan also believes this is a journey we are geared up for the trip and have all the services and support that our channel partners will need to make them successful in this exciting new market.”

“Our new VIRTool is a platform we have developed to train and equip our channels with all the skills they will need for solution selling in this Virtualization market.”